BULLETPROOF
27/30 +
A pitch that cannot be taken down
ACTIONABLE
8/10 +
Answers all the key questions
UNDERSTANDABLE
8/10 +
Tells a clear and coherent story
PERSUASIVE
8/10 +
Evokes the right emotion
The 12-step Formula
to craft a Bulletproof Pitch
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
The Bulletproof 12-Step Formula
WHAT IS A PITCH, REALLY?
A pitch is a message to drive a decision.
For a pitch to succeed, it must be:Actionable: It has the information the audience needs to act.
Understandable: The audience understands the information.
Persuasive: The pitch persuades the audience to make a decision.
Bulletproof Pitch
[1/10]
The Bulletproof 12-Step Formula
"We are commercializing our proprietary sustainable material to replace plastic in packaging"
"We are raising $10 M to scale our bio-degradable packaging…"
ACTIONABLE
For a pitch to be actionable, it needs structure that answers the key questions.
Bulletproof Pitch
[2/10]
The Bulletproof 12-Step Formula
"with a tensile strength of 12,000 PSI and a targeted unit cost of $1 per kg"
"that is 25% stronger and 10% cheaper than plastic…"
UNDERSTANDABLE
For a pitch to be understandable, it needs content that tells a clear, coherent story.
Bulletproof Pitch
[3/10]
The Bulletproof 12-Step Formula
"and has successfully met the quality standards of many large retailers"
"that 12 retailers with $200B in annual sales have tested and agreed to deploy."
PERSUASIVE
For a pitch to be persuasive, it needs delivery that evokes the right emotion.
Bulletproof Pitch
[4/10]
The Bulletproof 12-Step Formula
THE PROBLEM
Pitches fail because they focus only on 1 or 2 of the three dimensions of a pitch.
A pitch can be persuasive, but lack details to act and/or the clarity to understand it. (Very common for startup pitches).
Bulletproof Pitch
[5/10]
The Bulletproof 12-Step Formula
A BULLETPROOF PITCH
A bulletproof pitch is a highly actionable, understandable and persuasive pitch.
Its structure is solid
Its content is memorable
And its delivery is inspiring.
A bulletproof pitch does not rely on luck. It wins every time.
Bulletproof Pitch
[6/10]
The Bulletproof 12-Step Formula
OUR 12-STEP FORMULA
From building and reviewing hundreds of pitches, we developed a 12-step formula for anyone to craft a bulletproof pitch.
Bulletproof Pitch
[7/10]
The Bulletproof 12-Step Formula
STRUCTURE: STEPS 1 TO 4
Structure is the foundation on which a pitch stands on. A solid structure is one that answers all the key questions clearly and fully, and can be built in 4 steps:
Anchor the Key Value
Outline for Outcome
Build Top Down
Stay Consistent
Bulletproof Pitch
[8/10]
The Bulletproof 12-Step Formula
CONTENT: STEPS 5 TO 8
Turn complexity into clarity with short and simple messaging that is so memorable that the audience shares it with others. Build memorable content in 4 steps:
Construct a story arc
Keep it Simple
Less is More
Make it Memorable
Bulletproof Pitch
[9/10]
The Bulletproof 12-Step Formula
DELIVERY: STEPS 9 TO 12
Personalize the narrative and design while staying grounded, so your pitch stands out and evokes emotion. An inspiring delivery can be achieved in 4 steps:
Differentiate Clearly
Function over Form
Numbers > Words
Connect Personally
Bulletproof Pitch
[10/10]
Click on the arrow icons to scroll through the slides. Scroll below for the 12 steps of the formula.
Other Resources
Playbook | Coming Soon
Standard Outlines for Pitch Decks
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Standard Outlines for Pitch Decks
Explore standard outlines for startup pitch decks, fund presentations, sales pitches, project proposals and more...
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Successful Pitch Decks of Famous Startups
Find industry reviews of pitch decks from famous startups in a directory where you can search by name or filter by industry.
Compilation | Coming Soon
Successful Pitch Decks of Famous Startups
Find industry reviews of pitch decks from famous startups in a directory where you can search by name or filter by industry.
Coming Soon
Compilation | Coming Soon
Successful Pitch Decks of Famous Startups
Find industry reviews of pitch decks from famous startups in a directory where you can search by name or filter by industry.
Compilation | Coming Soon
Community Templates for Popular Categories
Browse a compilation of best practice pitch deck templates for popular categories on Canva, and use them for free to create your own pitch deck
Compilation | Coming Soon
Community Templates for Popular Categories
Browse a compilation of best practice pitch deck templates for popular categories on Canva, and use them for free to create your own pitch deck
Coming Soon
Compilation | Coming Soon
Community Templates for Popular Categories
Browse a compilation of best practice pitch deck templates for popular categories on Canva, and use them for free to create your own pitch deck
Our Services
Black Friday Offers. No upfront payment. Book now, pay later.
Pitch Review
$99 $79
Send your pitch deck to us and get feedback within 24 hours
Bulletproof Score
Structure Score
Content Score
Delivery/Design Score
Feedback with Action Items
Send Deck
Workshop
$999 $799
3-week online workshop to build your own winning pitch
12 Sessions (1-hour each)
AMA (Ask me anything)
Weekly Office Hours
3 Pitch Reviews
Next Cohort starts Jan 12th, 2026
Register
Consulting
Custom
Consult with us 1-on-1 to deliver a Bulletproof Pitch
Hands-on Consulting
Get Outline on Day 1
Fast Turnarounds
On-Site Coaching
Speaking & Other Services
Contact Us
Our Services
Black Friday Offers. No upfront payment. Book now, pay later.
Pitch Review
$99 $79
Send your pitch deck to us and get feedback within 24 hours
Bulletproof Score
Structure Score
Content Score
Delivery/Design Score
Feedback with Action Items
Send Deck
Workshop
$999 $799
3-week online workshop to build your own winning pitch
12 Sessions (1-hour each)
AMA (Ask me anything)
Weekly Office Hours
3 Pitch Reviews
Next Cohort starts Jan 12th, 2026
Register
Consulting
Custom
Consult with us 1-on-1 to deliver a Bulletproof Pitch
Hands-on Consulting
Get Outline on Day 1
Fast Turnarounds
On-Site Coaching
Speaking & Other Services
Contact Us
Our Services
Black Friday Offers. No upfront payment. Book now, pay later.
Pitch Review
$99 $79
Send your pitch deck to us and get feedback within 24 hours
Bulletproof Score
Structure Score
Content Score
Delivery/Design Score
Feedback with Action Items
Send Deck
Workshop
$999 $799
3-week online workshop to build your own winning pitch
12 Sessions (1-hour each)
AMA (Ask me anything)
Weekly Office Hours
3 Pitch Reviews
Next Cohort starts Jan 12th, 2026
Register
Consulting
Custom
Consult with us 1-on-1 to deliver a Bulletproof Pitch
Hands-on Consulting
Get Outline on Day 1
Fast Turnarounds
On-Site Coaching
Speaking & Other Services
Contact Us
Free Masterclass
Join our 1-hour free masterclass on Friday, December 5th.
5:00 pm CET / 9:30 pm IST / 11 am EST / 8 am PST
Free Masterclass
Join our 1-hour free masterclass on Friday, December 5th.
5:00 pm CET / 9:30 pm IST / 11 am EST / 8 am PST
Free Masterclass
Join our 1-hour free masterclass on Friday, December 5th.
5:00 pm CET / 9:30 pm IST / 11 am EST / 8 am PST